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Hi, I'm Swarna

I am a user experience designer, married since 5 years, mom to an infant, full time entrepreneur at
I started my adult life studying medicine & went on to specialise in clinical dermatology. However, I discovered my love for design & product shortly after and have been working with multiple startups designing end-to-end systems & pushing product off-ground.

Oftentimes in startups, I have found myself straddling product & design responsibilities like figuring requirements, writing PRDs, managing tech teams etc- this led me to realise that product document writing & management is very disconnected from the rest of the product process that happens on fancy apps like or

This inspired me to think about how documents have never been questioned in the way people think about them and my effort is to upgrade the document into a living, templatizable, leveragable document that can integrate with any workflow.

Product inspiration aside, I am also very passionate about creating amazing company culture and elevating, empowering and inspiring people to be their best and prioritise themselves. 

As a founder I have been very fortunate & feel immensely grateful to have 5 developers believe in our vision and work with us towards a common goal despite us being bootstrapped.
We intend to go head-on transforming the way the world thinks about documents!

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